Due to the item's incredibly rare, they're typically highly expensive due to their extremely high value on FIFA 23 Ultimate's marketplace for transfers with some such as Yaya Toure being sold for 1.9 million coins which a reputable third-party website selling coins values at under PS400.

The problem is that EA accidentally released the pack, thus flooding the market with a massive number of items and saw all of the prices fall rapidly with some customers losing up to the equivalent of 1 million coins in value, or around PS200 when bought from a third-party.

EA has not yet made a statement on the error. The damage to the market is long-lasting. Many, if perhaps all players are losing value, and even though the market slightly recovered following the removal of the pack and resultant shortage for FUT Hero items, the loss of coins is unreversible.

Players who managed to purchase the pack could have much better luck it was described as untradeable (meaning the item couldn't be sold in the market for transfer) There have been instances when EA has sold a pack with an incorrect description it is typical for them to compensate those who purchased the pack. As a result, certain players could receive 2 FUT Hero cards for as little as 25,000 coins.

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A problem with one FIFA 23's"Hero" packs has turned rather costly due to the fact that an exchangeable FIFA Ultimate Team Hero item was placed on its virtual market for the lowest price. Chaos ensued as players attempted to dispose of their assets as their value plummeted, trying to recover some losses as the market was overwhelmed.If you want to enjoy cheaper and more comprehensive FIFA 23 Coins purchase service, please visit https://www.mmoexp.com/Fut-23/Coins.html